Marketing Your Legacy Program

Wednesday, April 14, 2021 | 12:00 PM - 1:30 PM

Please join us for the third workshop of our LIFE & LEGACY® initiative, Marketing Your Legacy Program, taking place on Wednesday, April 14, 2021.

Marketing is an important component of any legacy program, both for creating community awareness of an organization’s legacy initiative and for securing legacy commitments. During this workshop each team will be asked to examine how they currently communicate with their donors and will receive strategies to assist with integrating legacy marketing into existing marketing efforts. HGF marketing templates and marketing examples from other communities will be shared. Additionally, guidance will be provided as to how organizations can create their own stand-alone legacy marketing that is effective and donor centric.

Please ensure that all school staff and Legacy team members responsible for marketing the LIFE & LEGACY® program participate in this workshop.

If you have any questions, please do not hesitate to contact Chani Greenwald at cgreenwald@ujafed.org.