With over 91% of Canadians (amounting to over $4.9 billion) making donations to various causes annually, charitable giving is becoming an increasingly important part of your clients’ overall financial and estate plan1.
Taking a proactive approach that speaks to your clients’ values to include charitable interests, builds deeper and richer relationships that enhance client loyalty and strengthen the service provided to clients.
Philanthropic discussions with your clients is a waiting opportunity for advisors. Studies have shown that donors welcome and appreciate advice or recommendations from their advisors on charitable giving. It is most effective when you have ongoing conversations with your clients, but here are some ideal times to bring up the conversation:
1 Canadian Centre for Philanthropy